Galileo's Siderius Nuncius Essay Example | Topics and Well Written Essays - 500 words

Galileo's Siderius Nuncius - Essay Example k became a sensation that made Galileo famous and well-known in his time, as well as initiating further discoveries of how celestial bodies such as the rocky planets, the Earth’s moon, Jupiter and its satellites, the Sun’s spots as well as discovering larger numbers of stars in constellations such as Orion and the Pleiades that cannot be easily seen by naked eyes through a compound telescope (13). While Galileo’s discoveries stirred controversy with the Catholic Church by disproving the scriptures regarding how planets, the sun, and other celestial bodies orbit the Earth, his method of observing the movement of planets with satellites, mainly Jupiter and its four moons allowed for the support of the Copernican theory of planetary movement, and initialising the disproving of the traditionally-accepted Aristotelian theory of a geocentric view of the cosmos. Galileo reported his initial observations of three bright bodies around the planet Jupiter, which he noticed to change positions in the course of a few months, from January to March of 1610, but remarkably remained in a straight line all throughout the time of observation (64). He begun observing the large planet around early January, wherein he records the appearance of three bright stars orbiting around Jupiter, but do not have similar sizes, and in which Galileo describes as such: â€Å"the more eastern one and the western one appeared a bit larger than the remaining one† (65). After a few days, Galileo observed another star which was hidden behind Jupiter, emerging and trailing in a straight line along the other three stars that were initially discovered a few days prior, in which Galileo describes the alignment to be similar to the alignment of the zodiac constellations (66). After observing Jupiter and its Medicean stars (later found out to be its satellites or moons) f or a period of three months, Galileo was able to compare the stars’ orbit to the Earth’s and Mars’ moons, which change phases at

An Investigation into the Impact of Branding on Growth of Tablet Dissertation

An Investigation into the Impact of Branding on Growth of Tablet Computer for the UK Market - Dissertation Example 10 Figure 4: Belief and perception systems in humans 12 Figure 5: Brand archetype triggers and benefits 13 Figure 6: Three dimensions of benefits in positioning technology brands 19 Figure 7: Operating systems of the current tablets in the market. 21 Figure 8: Three important markets for tablet PCs 22 List of Tables Table 1: Branding in technology markets vs. ... 1.2 Background In the information age, two things have invaded into every individual’s life – one is a mobile phone, and the other a PC. Over the decades, the need for diminishing size and increasing mobility of the personal computer; and increasing size and functionality of the mobile has given rise to the birth of Tablet PC. In other words, a tablet PC can be seen as a blend between a mobile phone and a PC that has evolved from consumers’ preference for larger and larger mobile phones and smaller and sleeker laptops. World’s first commercially available Tablet was launched by Apple computers, the iPad in April 2010. This was quickly followed by a host of companies such as the Dell Streak, Samsung Galaxy tab, Blackberry PlayBook, HP Tablet , Asus Eee Pad, Data Ltd. Tablets, JLT Mobile Computers, and Motion Computing Tablets, just to name a few. Some of these target the consumer market, while other target the professional market. The operating system playe d an important role in the proliferation of the tablet PC industry. Irrespective of where it is targeted, one thing is apparent that the tablet PC market has taken the technology market by surprize in terms of growth, product innovation, and marketing innovation. Could it be due to branding? It makes an interesting topic for research into this aberration. A brand, according to the American Marketing Association, is â€Å"a customer experience represented by a collection of images and ideas†¦ Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of