Kfcs Explosive Growth in China Essay Example for Free

Kfcs Explosive Growth in China EssayKentucky fried Chicken (KFC) has achieved a nonher milest cardinal in delivery. The explosive growth in Asiatic region most particularly in their current trends in China that KFC fried chicken, burger and fries is gaining its way to superstardom. In China, Yum Brands is opening a KFC store either day. But this is not the KFC you know in America. A recent case study written by professor David Bell and Agri backing Program music director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula for the topical anaesthetic market. Key concepts include In China, KFCs strategy was to be part of the local community, not be seen as a foreign presence. (Su, 2011) China division chairman and CEO Sam Su combined the best ideas from the US fast-food model and adapted them to set the needs of the Chinese consumer. Only a small number of menu items would be familiar to Hesperian visitorsthe Chinese KFC offerings include fried dough sticks, eggs tarts, and foods tailored to the tastes of specific regions within the country. To counter concerns round fast food and obesity, Su offered a healthier menu and supports exercise and youth events.The traditional strategy is the affaire of their culture has largely influence the family ties to consider their food. According to Bell (2011) one tell apart issue the case examines is how to implement the rollout of a fast-food chain involving so legion(predicate) stores crossways such a vastand regionally differentcountry. (Stravish, 2011) When their customers walked into their restaurant they see Chinese customer service. Chinese food and Chinese employees welcome customers and thats why it becomes easy for them to initiate interaction. Sus strategy was that KFC would not be seen as a foreign presence but as part of the local community There is no room for ego, (Su, 2011) China doesnt have the same culture of individualism that is present in the United States. (Su, 2011) Along with being smart, control and great entrepreneur, Su hired the right people. For Su, this meant employees who read and spoke the language, who understood the restaurant strain and Chinese consumer, and alike experience on doing business in the Western way. Trained labor is a very valuable asset even in a land of 1.3 billion-plus people. (Stravish, 2011)The large conflicting crowd should have one idea about the taste and preference as much as possible they have outperformed the number one fast food chain, which is McDonald. Sam Su also consider diversification of food items so that they can cater to a wider customer range especially thosepeople who are healthy conscious about their body, they offer fat free food and vegetables menu to their customers that attract and re-invent even more heterogeneous customer demand. The wide variety of choices can help the customers to keep healthy options and balance diet, their strategy also involve presenting their choices. T hey have also practice sponsorship and promotion about healthy living in 2010 that has become some other successful endeavor on their part that various exercises has been promoted inside the stores and customers are free to join, they have gathered at least 260,000 customer participants in 438 key cities. Their promotion has been very successful that makes their store even more popular. (Starvish, 2011)KFC and China has become a Yum Republic. It is certain that globalization not only helps KFC profits, but its international, which benefits China and the consumers. Additionally some of their popular food sisters company includes Taco Bell, Pizza Hut, Long John Silver and AW All American Food. I take globalization happens to be great for the country and the overall market economy because it promotes prosperity to participating countries. All that we need to do is educate people on multiculturalism and diversity within the work place, as well as the sensitivity of culture within part icipating countries.Opportunity costs, trade terms, balance trades, comparative advantages, changes in consumption and production, and how much cheaper it is to purchase than to produce are some benefits to globalization. The greater interdependence that globalization is causing means an increasingly freer flow of goods, services, money, people, and idea across national borders. (WildWild, 6th ed, pg 6) Su has done a great job on hiring employees that know the language, understand the business and Chinese customers, and also having experience on doing business the Western way. Because of technological changes, continuous development and research, the market economy remains to be dynamic.ReferenceStarvish. (2011). KFCs Explosive Growth in China. HBS Cases. Retrieved fromhttp//hbswk.hbs.edu/item/6704.htmlWildWild. International business the challenges of globalization/ John J. Wild,Kenneth L. Wild- 6th ed.